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Business Consumer Alliance Blog

Kim’s Catch: Avas Flowers


Here’s the catch:  Any day can be the perfect occasion to send flowers. Floral arrangements play a big role in special events, holidays, celebrations, and when we want to send a bit of encouragement someone’s way. The convenience of online shopping allows customers to send beautiful bouquets with a few clicks on the Internet. Unfortunately, sometimes what you see may not be what you get.

Avas Flowers advertises better flowers and lower prices and a commitment to customer satisfaction. However, many disappointed consumers file complaints alleging the online florist dropped the ball. Angry customers experience delivery issues, misrepresentation, and poor customer service. The most common complaints are that flowers are not delivered, orders are incomplete, arrangements don’t resemble the bouquets displayed on the website, use of poor quality flowers, and unprofessional treatment from the company’s representatives.

Florida grandmother Yvonne ordered a special nursery basket and bouquet to celebrate the new addition to the family. The $101 basket was to include baby toys and items to make a mold of the baby’s feet. Her daughter received flowers and a small bear. When she called Avas Flowers to sort the issue out, the representative was rude and unprofessional. Although they didn’t deliver what she paid for, they ignored her refund request and didn’t even bother to respond to her complaint.

Another customer paid $283 for a Valentine’s Day arrangement. Instead of the dozen roses, sweets, and balloons he paid for, nothing came. You can imagine the disappointment and embarrassment he felt when his special gift didn’t reach his sweetheart. He tried reaching the company for a resolution and apology but was also ignored. In fact, F rated Avas Flowers has over 50 unanswered complaints with Business Consumer Alliance that they refuse to address. So much for customer satisfaction!

Kim’s Advice:

Before you purchase flowers online, consider these helpful tips:

  • Use BCA’s Directory to search for a florist. You’ll find a vast array of options to choose from.
  • Ask people you know for recommendations.
  • Always check out the business’s Reputation Report to check out complaints and helpful consumer reviews. Anytime you are looking to do business with a company, look them up at
  • Try selecting a business you can reach by phone. You want to be able to reach a live person for assistance if there are questions or problems.
  • Don’t hesitate to ask questions. One important thing to ask is if a particular flower is not available for the arrangement, what substitute will be used? Do you have the option to pick an alternate bloom?
  • Order in advance to make sure your delivery reaches its recipient on time.
  • To make the ordering process easier, be ready with the correct delivery information (including phone number), your payment, and any special instructions you may have.
  • If possible, pay with a credit card. This payment method provides added protection in case you experience a problem.
  • Track your order and ask that the recipient send photos of the arrangement. If it is not what you selected, contact the company right away.

Remember, if you have a problem with a company, file a complaint with BCA or leave a review about your experience.

About Business Consumer Alliance Business Consumer Alliance (BCA) is a non-profit company that started in 1928. The broad purpose of BCA is to promote business self-regulation. BCA's mission is achieved by assisting consumers in resolving complaints with businesses and using that complaint information, along with other relevant information such as customer reviews, to forecast business reliability. With community support, BCA can identify trustworthy and ethical businesses and warn the public to avoid unscrupulous businesses whose purpose is to defraud the marketplace. BCA also helps businesses promote themselves by providing services and tools to protect their business and reach out to their customers. BCA obtains its funding from member businesses who support the mission and purpose of the organization and who agree to abide by high standards of ethical business practices.