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Magic City Ford complaints

51 Northridge Lane
Lexington , VA 24450
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(540) 296-2011


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Total Amount in Dispute:

Total Amount Settled:

Complaint Experience


Complaint Resolution Index (CRI)

BCA's Summary and Analysis:

Our complaint history for this company shows that the one complaint brought to the company’s attention was responded to and given proper consideration.

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Complaint Closing Statistics

2 complaints against Magic City Ford closed in last 3 years.
Complaints Type of response
1 Making a full refund, as the consumer requested
0 Making a partial refund
1 Agreed to make an adjustment
0 Refusing to make an adjustment
0 Refuse to adjust, relying on terms of agreement
0 Unanswered

2 complaints against Magic City Ford

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RESPONSE: Making a full refund, as the consumer requested Amount in Dispute: $1,400.00 Amount Settled: $1,400.00

Customer Complaint


I have been lied to for four days regarding the availability of a vehicle I would like to purchase from Magic city Ford. I was told the vehicle that I wanted to purchase was being used as a courtesy vehicle and was temporarily unavailable for a few hours. It has now been four days and when I called the sister dealership in Roanoke ( where the car was being held from me) to confirm that the car was indeed being used as a courtesy vehicle and was unavailable. The sales representative said it was currently available and had been for an entire week. I am not certain as to why the dealership lied to me and did not want to sell me this car, but I don't feel it was justified or even non-discriminatory in nature. I feel very confident that it is not a good business plan to blatantly lie to a customer, and withhold the sale of a vehicle to a person, me, that has been in good faith with previous purchases. Resolution Sought The dealership has made no intent of relieving me of any of the sale price of the vehicle for their gross negligence and misconduct. I am only asking for the dealership to pay the taxes and fees for their negligence and mishandling. This would take an estimated $1400 off of the financed price which would put the car in a more comfortable payment position for me.

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Company Response


Per consumer: Magic City Ford was able to provide me with an overwhelmingly acceptable resolution to my complaint. I am very satisfied with Magic City's proposed resolution, and will recommend their services to others in the future.

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RESPONSE: Agreed to make an adjustment Amount in Dispute: $0.00 Amount Settled: $0.00

Customer Complaint


I bought a new truck from this business brand new off the lot, and have had nothing but trouble with this truck (. It has had wiring issues from the get go, but they say it doesn't, but clearly it does. And now I'm having front end trouble, had it fixed less than 3 months ago, and now dealing with the very same issue again. I went in today to try and get information on corporate and who to talk to, and got treated like a second class citizen from one of the sales reps (his name was Heath). The way he talked to me and what he said to me is rude and uncalled for, I spent way too much money and time on this lemon I bought and would like for someone to just take the time and fix it right, not to much to ask for I don't believe. Resolution Sought Fix my vehicle the right way or and be good for it. And as for the customer service rep he needs to learn manners and how not to treat the customer. I couldn't believe what he said to me and how he was acting, so very rude and unprofessional.

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Company Response


Company's letter states: In reference to the above complaint, we have tried to resolve the customer's issues. We have an internal customer service department that had already reached out to the customer before we received this letter. The customer responded to us by letting us know they had traded the truck on another vehicle. As far as the complaint about how she was treated, this was totally unacceptable. I have spoken to all my employees about how we make customers feel and what a customer's perceptions are. I took the opportunity to use this as a training moment for all of my employees and how we are to treat customers. Magic City has been in business for over 80 years and we do not want any customers to feel as she felt. I appreciate consumer bringing this to my attention; I am just sorry she traded the truck before we could show her we could take care of her in the way she expected.

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